OF UMIDA
INNOVATION
BEVERAGE INNOVATOR
Umida Partner is a fast-moving innovator in the beverage industry. We make long-term investments in innovation culture and have found the key in how to move idea generation to product commercialization. Creativity is thinking of something new; innovation is the implementation of something new. For us it is important that every idea that we turn into a solution adds value from our customer’s perspective. We can source, blend and create what our customers and partners need both in terms of beverage, product creation and packaging as well as new concepts and marketing.
ELIN
ORGANIC CIDER
Elin Organic Cider Blueberries & Blackcurrants - a monopoly win where our master blender developed the taste profile that the monopoly was looking for. A new Swedish cider in a completely new format, made on a base of Swedish apple wine together with carefully added black currants and blueberries from nature's own pantry. The product is sold in a beautifully decoreated slim can adorned with artistically drawn blueberry twigs. It is organic, which is exactly right in time.
JAGUARA
PREMIUM DARK RUM
Jaguara was launched as a tender gain at Systembolaget in March 2020, in the rapidly growing segment for dark rum. This category is characterized by traditional brands, something that Jaguara with its modern profile and innovative positioning challenges and contrasts with. We have created a modern product to attract new consumers to the otherwise traditional rum category.
This launch was not only innovative when it comes to the drink itself, we also developed the advertising not just one but several steps forward. Through new technical solutions, we have created a large number of videos, all with their unique elements and differences, to then identify the versions that drive the highest conversion and brand engagement, whereupon these are optimized to the right recipient. We learn what consumers really like and are attracted to, and then we let data and algorithms select the most effective video ad.
IKON
IN FLAMES TONIC
CASANA
ORGANIC TONIC
POST ADDRESS
UMIDA PARTNER AB
Box 55902
102 16 Stockholm
Sweden
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